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[edit] The SEO Report

This special report is a collection of unique articles written on Search Engine Optimization (SEO) marketing. It comes with FREE Master Resale Rights. The ebook is not for sale. You can give it away for free or bundle it into any package or membership site. You may not change any of the content or links.

SEO-Report.pdf (click to view or right click to save link as)

The SEO Report

by F. Terrence Markle

Presented to you by: Terry Markle http://www.QuikSystems.com/

FREE Master Resale Rights

You own 100% master resale rights to this report. You can give it away for free or bundle it into any package or membership site. You may not change any of the content or links in this report. The SEO Report

by Terry Markle http://www.QuikSystems.com

http://www.QuikSystems.com/seo.php

The rebranded report will become your own viral PDF reports to distribute and collect 100% of the affiliate revenue. Do not SPAM or distribute to FFA or purchased lists.

Presented to you by: Terry Markle http://www.QuikSystems.com/

The AdSense Report

by Terry Markle http://www.QuikSystems.com

This special report is a collection of unique articles written on Google AdSense marketing. It comes with FREE Master Resale Rights. The ebook is not for sale. You can give it away for free or bundle it into any package or membership site. You may not change any of the content or links. Click the following link if you would like a copy of the report rebranded with your name, URL and affiliate links:

http://www.QuikSystems.com/adsense.php

The rebranded report will become your own viral PDF reports to distribute and collect 100% of the affiliate revenue. Do not SPAM or distribute to FFA or purchased lists.

The Niche Report

by Terry Markle http://www.QuikSystems.com

This special report is a collection of unique articles written on niche marketing. It comes with FREE Master Resale Rights. The ebook is not for sale. You can give it away for free or bundle it into any package or membership site. You may not change any of the content or links. Click the following link if you would like a copy of the report rebranded with your name, URL and affiliate links:

http://www.QuikSystems.com/niche.php

The rebranded report will become your own viral PDF reports to distribute and collect 100% of the affiliate revenue. Do not SPAM or distribute to FFA or purchased lists.

Table of Contents

Introduction Terry Markle 6

How To Get Web Site Traffic Terry Markle 7

Search Engine Optimization (SEO) Terry Markle 9

Link Popularity Terry Markle 11

Pay-Per-Click Terry Markle 14

The Absolute Basics Of SEO Matt Canham 16

Basics of Search Engine Optimization (SEO) Biana Babinsky 18

Overview Of SEO Bobbie Grennier 21

SEO Mary Ann Wells 24

SEO – Does It Work? Mark Nenadic 26

Does SEO Marketing Really Work? Glenn Ford 28

5 Methods For Self SEO – If You Have The Conrad Sear 29 Time

What You Need To Know About SEO Web Glenn Ford 31 Design

SEO To Become A Dinner Party Topic Glenn Murray 32

The SEO Benefits Of Link Building Peter Belikanov 34

SEO Tips: Link Building Will Spencer 36

Inbound Links To Your Website For SEO Deepak Dutta 40

SEO Outbound Link Relevance Jowl Walsh 42

How To Know Which SEO Software Tool Andy Jones 44 Suits Your SEO Needs

SEO Tips: On-Page Optimization Will Spencer 47

Table of Contents - Continued

What is SEO Off-Page Optimization? Terry Markle 49

Article Marketing: The Better Offpage Dina Giolitto 51 SEO Solution

Just What Is An SEO Article? Mark Nenadic 53

Using Articles Instead Of SEO Tactics To John Martin 54 Get Traffic

Article Writing – The New SEO Master Tool Alan Chestnutt 56 - Part 1

Article Writing – The New SEO Master Tool Alan Chestnutt 58 - Part 2

The Heavily-Optimized SEO Article As Bill Kruse 59 Legimitate Search Engine Doorway Page

Contracting Out SEO Article Writing Brian Stocker 61

SEO – Where To Successfully Submit Your Decebal Scraba 63 Articles For High Rankings

Search Engine Optimization: Black Hat Or David Touri 65 White Hat SEO?

What is Black Hat SEO? Dana Goldberg 67

Black Hat SEO – What You Should Know Cari Haus 69

SEO – Web Directories in Black And White Decebal Scraba 71

Google Sitemaps’ Hidden Secrets - Powerful Rob Sullivan 73 SEO Tools Revealed

The Adsense Factor Terry Markle 75

The Niche Factor Terry Markle 80

Introduction

Dear Valued Subscriber,

Thank you for downloading this report on Search Engine Optimization (SEO). The articles in this report cover many of the significant areas of SEO. I believe you will find the information in this report packed with valuable insights. Hopefully you can use this information to build and maintain your website using applicable SEO techniques in an effort to help you make money with your site.

Search engines are considered the number one method of generating traffic (visitors) to the vast majority of websites. The top search engines (Google, Yahoo, MSN, etc) help people like you and me to find relevant and useful information on the Internet. These search engines are constantly crawling the web with their automatic robots looking for new and updated information. This information is stored in the gigantic search engine databases and presented to their users as the result of a specific keyword or keyword search request.

Although everyone has their own definition, SEO is usually described as the process of studying the various search engines in an attempt to:

Estimate the search engine algorithm’s procedure to display the most relevant websites in a user search on a keyword or keyword phrase.

Implement a method to rank a website high on the search engine’s result pages for a specific keyword or keyword phrase.

The objective of this report is to help you understand that process. Search engines are constantly updating their algorithms. What worked yesterday in the area of SEO may not work today. There is a constant learning and updating requirement by the website owner if they desire to keep their website high on the search engine result pages.

This report only covers the tip of the iceberg in the SEO arena. You are well advised to keep on top of the SEO methods if you want to get targeted traffic to your website.

Enjoy the articles!

Terry Markle

See the required Legal declaration at: http://www.QuikSystems.com/Legal.htm How To Get Web Site Traffic

by F. Terrence Markle

Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money.

There are many different ways to generate traffic to your web site. The various web site traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully the sales of your product or service.

Unfortunately, most web site traffic generators take time to produce a measurable result. The time required depends on the method and approach you take. It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic to your site does not result in success.

Testing the different methods and approaches is essential to getting the traffic to your web site. Whenever a method fails to deliver the results you want, try a different one. Keep trying different methods or approaches to generating web site traffic until you find the one that works for your web site.

Some of the more common methods of generating web site traffic include:

Search Engine Optimization

It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.

Pay-Per-Click

Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser’s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.

The PPC search engine allows you to buy a top position in the search engine results for the particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you manage the program carefully with a clear objective. PPC provides the advertiser with assurance that their ad is being delivered to the targeted audience.

Link Popularity

Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.

Good link popularity is important because it can increase the visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of the site’s link popularity. Your web page rank (i.e., the position your web page occupies in a search engine’s results page) to a particular search query can be improved by increasing the number of relevant and quality web sites that have incoming links to your web page.

Other

The other strategies and methods that can increase the web site traffic to your site include: directory listings, writing articles, newsletters, e-mail advertising, classified advertising and banner advertising. These methods should be considered along with the previous ones.

Which of the above methods are best for you? That's a loaded question and the answer resides in what you are willing to pay, in terms of time, energy and/or money, to get the right kind of traffic. You need to test, test and then test some more.

About the Author

Terry Markle is a successful webmaster and publisher of www.QuikSystems.com. He provides tips and information on increasing high-quality and targeted visitor traffic to your website. Get his latest free documents with 100% master resale rights:

“The SEO Report” - http://www.QuikSystems.com/seo.php “The Adsense Report” - http://www.QuikSystems.com/adsense.php “The Niche Report” - http://www.QuikSystems.com/niche.php

Search Engine Optimization (SEO)

by F. Terrence Markle

It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Within the search engine category, Google accounts for most of the search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site with the various search engines but it is a demanding process and takes time.

Visitor traffic from the search engines can be obtained through organic (natural) or pay-per-click (PPC) search results. The non-paid organic search results are the list of web sites (generally 10 per page) returned when a user searches on a specific keyword or keyword phrase. Keyword is the word or phrase that is typed into the search engine's search box. The PPC items are the paid advertisements for a specific keyword or keyword phrase and listed on the same page as the organic search results.

You are telling the search engines what your web site is about when you employ SEO tactics. Search engine optimization involves the layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveys the information that is being searched for by your visitor. The keywords should be placed in the Title tag, Meta Description tag and at the beginning of the Body tag sections. Search engines look for relevant and original content in your web page that is relative to the your site’s keyword theme.

Search engines find out about your web site through your submission to the search engine or through a link to your site from another web site that has already been indexed. The search engine uses a spider (i.e., a computer program) to index (i.e., classify and include in the search engine database) your individual web site pages. The spider is often referred to as a crawler. These spiders follow links from one site to another site and create an index of information for inclusion in the search engine database on each web page they visit. The spider is more likely to index a static HTML web page higher than one generated dynamically.

You can make your web page more search engine friendly by reducing or eliminating any flash animation or graphics in your home page. Design each page of your web site so that the keyword or keyword phrase information being searched for by your visitors can be easily found. You need to convey the central message or theme of your web page to your visitors.

In addition, your web site should have a site map. A site map displays a visual model of the pages within your web site. It enables your visitors to navigate through your web site that has more than one page. Each listing in your site map should be an active link to enable your visitor to click on the link and move directly to that specific section of your web site.

It will take a lot of concentrated work to achieve a top ranking in any of the search engines. Rank is the position in the search engine results page that a web site appears when someone searches for a specific keyword or keyword phrase. The typical search engine results page has 10 positions for web sites returned as the result of the user's search.

About the Author

“The SEO Report” - http://www.QuikSystems.com/seo.php “The Adsense Report” - http://www.QuikSystems.com/adsense.php “The Niche Report” - http://www.QuikSystems.com/niche.php

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Discover how to quickly and easily create search engine optimized affiliate web sites that can make you money, even without any HTML knowledge of SEO skills. http://www.QuikSystems.com/seo/wsb.htm

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Link Popularity

by F. Terrence Markle

An incoming link is considered to be relevant if it is meaningful and relates to your web page. If you sell golf clubs online, relevant incoming links could be from: golf club manufacturers, golf apparel sites, competitors, golf-related directories and so forth. In addition, internal links (links from web pages within your web site) are considered relevant and essential because they help your web page visitor to navigate your web site.

It is not enough to just have web page links coming into your web page (link popularity). The quality of the incoming link is also critical. A search engine will put more emphasis on a high quality web page (ranked high by a particular search engine) than on a low quality web page (ranked low by a particular search engine). It will take many lower quality incoming links to approach the level of a single high quality incoming link.

The major search engines do more than match the content of your web page to the keyword search query to determine if there’s a good match for a particular search. They look at the quality of the links to your web page. The reason is because there are thousands, if not millions, of web pages that contain the search query’s particular keyword or keyword phrase in the web page content. The search engines want to deliver a list of relevant and ordered web pages to meet a user’s query search.

In addition to the link popularity, search engines also look at the anchor text contained in the incoming link to your web page. It will consider your web page more relevant to the keyword query search if the text in the incoming link to your web page contains the queried keywords.

The number and quality of incoming links to your web page can be an excellent source of targeted and consistent visitor traffic to your site. In addition, search engines are more likely to index your web pages on a more frequent basis if you have many incoming relevant and quality links. The search engine spiders have a higher probability of finding you through the external incoming links to your site as your link popularity increases.

Reciprocal linking or link exchanging involves another web page linking to your web page and you linking back to their web page. If you select targeted and relevant web pages to exchange links with then you have a higher probability of gaining increased visitor traffic to your web page. In addition, your web page ranking on a search engine keyword query is also likely to improve as mentioned earlier.

Your overall marketing plan should include a link exchange campaign to help improve your search engine rankings and the visitor traffic to your web page. Spend the necessary time and energy to locate and exchange links with link exchange partners that provide a good match with your web page. Review the potential link partner’s web site theme and content to determine if their link would be relevant to your site. Consider only those web sites as exchange partners with themes or topics that complement or relate to your web page.

It is important that you have a good link exchange strategy in place and a process to manage the reciprocal links. Don’t link to a web page if they are not linking back to your web page. Link exchange campaigns require your attention and monitoring. You can perform the link exchange management manually or you can use a computer program that will do it for you.

There are a number of good programs that perform link exchange management functions. However, there are some programs that do a poor job. For example, some management software programs will perform automated search engine queries to harvest prospects that are not relevant for linking to your web page. Do not use “link farms” in your link exchange campaign. These sites provide hundreds of non-relevant links with no meaningful content to your site that the search engines can detect and potentially use to ban or penalize your site.

The vast majority web site owners that participate in a link exchange program do not understand the issues and benefits of the exchange. As a result, they do not maximize the potential value to be gained from the link exchange. Learn and implement the proper strategies and your web page will potentially benefit from improved search engine ranking and increased targeted and qualified visitors.

Every web site that provides links to other web pages should have a links page. Your links page will be an excellent resource for the visitors to your web site. Your web site will be more helpful and credible to your visitors if you provide useful and relevant links on your links page. You can start utilizing the power of your links page when it becomes a service to your visitors rather than a tool to obtain higher search engine ranking.

You need to categorize your links if you have a lot of outgoing links. Don’t try to put all your links on one links page where it has the appearance of a link farm (i.e., no valuable content or relevance) to the search engines that want to index the page. Create a useful links page that shows only the link categories with separate links that take your visitor to an individual link page for each category. The intent is to provide a resource for your visitors that is useful and can be easily navigated. Search engines love this type of structure that they can fully index.

The incoming links to your web page and the outgoing links to other web pages should be structured in a clear manner. Provide your link exchange partners with the exact HTML code to be included in the link on their web page. This code should include your URL, your anchor link text with the appropriate keyword or keyword phrase and a concise description that incorporates your web site name and the appropriate keyword or keyword phrase.

About the Author

“The SEO Report” - http://www.QuikSystems.com/seo.php “The Adsense Report” - http://www.QuikSystems.com/adsense.php “The Niche Report” - http://www.QuikSystems.com/niche.php

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Brand new online videos for search engine optimization – high conversions… http://www.QuikSystems.com/seo/vtr.htm

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Pay-Per-Click (PPC)

by F. Terrence Markle

PPC advertising uses a bidding process where the highest bidder or highest activity value, depending on the search engine, for a particular keyword or phrase will receive the top placement on the search engine results page. The PPC search engine will place your ad text in a special location on the results page when a user searches on your PPC keyword or phrase search term.

As an example, Google AdWords appear on the right side of the search results page while the organic (i.e., natural) search results appear on the left side of the page. In the case of Yahoo! Search, the sponsored ads appear on both the left and right side of the search results page. The top 2-3 sponsored ads appear in the top positions on the left side above the natural search results and the next 3 sponsored ads appear at the bottom of the left side and on the right side of the search results page along with other sponsored ads.

PPC advertising is a good way to obtain web page visitors when you don’t have a top ranking web page to get you the necessary natural search engine placement. Statistics show that over 80% of search engine users prefer the natural search results as opposed to sponsored ads. Nevertheless, the search engines deliver a huge amount of visitor traffic to the sponsored advertisers especially in the competitive keyword markets.

The typical PPC advertising campaign is based on the bid per click. For example, you bid $0.10 for a particular keyword or phrase that is accepted by the search engine. Whenever a search engine user clicks on your sponsored ad then you are charged $0.10 by the search engine. This amount is deducted from your account funds. Your placement in the search engine results page depends on the search engine. For Google, the placement is determined by your bid price and the ad’s click-through activity. For Yahoo, the placement is determined by your bid relative to other bids.

PPC can be an excellent method for getting visitor traffic to your web site but it can also cost you a lot of money. You need to be extremely careful and monitor your cost of using PPC versus the revenue generated. As the old saying goes, do the math. Calculate your return on investment (ROI) on a continuous basis to determine if you are making a profit on your PPC campaign.

As an example, assume your bid for a particular keyword is $0.10 and the product you sell has a profit margin of $15 after product costs (excluding PPC costs). If your conversion rate (the number of visitors that buy your product) is 1.0%, only 1 of your visitors will buy your product out of 100 visitors. Your net profit for every 100 visitors from your PPC campaign will be $5 ($15 profit margin less $10 for PPC).

It is a good idea to experiment with the different PPC search engines to find the one that works best for you. In addition, you need to spend the necessary time and effort to select the keyword or keyword phrase that has a profitable conversion rate for your specific web page. A higher conversion rate implies more profits to you.

Try to avoid the senseless bidding war with your competitors. Seriously evaluate whether having the number one placement position is worth the PPC price you pay. What about position numbers two, three and so on. Will you get enough clicks in one of those positions to make your PPC campaign a success? Do not automatically assume that you have to be in position number one to make a lot of money using PPC. It all comes down to experimenting and testing.

There is no such thing as the perfect PPC campaign. Evaluate the performance of your PPC campaigns on a continuous basis. Are you leaving money on the table by not adjusting your PPC bid to a lower level? Should you increase the bid price to get more traffic? Is your conversion rate changing? What are your competitors doing? Should you be considering different keywords in your campaign? PPC advertising is a great way to get traffic but at a definite price. PPC requires a thorough knowledge of the PPC search engines that you use and constant monitoring and evaluation of your campaigns.

About the Author

“The SEO Report” - http://www.QuikSystems.com/seo.php “The Adsense Report” - http://www.QuikSystems.com/adsense.php “The Niche Report” - http://www.QuikSystems.com/niche.php

The Absolute Basics of SEO by Matt Canham

Search engine optimization is the process of maximizing the ranking of your site in search engine listings. The most important factors to consider to achieve a high ranking are: the keywords you use, your title, your description, the text of your site, and the links others provide to your site.

To begin selecting keywords, consider what words and phrases the people you are trying to reach will be searching on. When placing keywords in your keyword tag, it is best to use phases rather than single words. Almost all single words are in very widespread use, thus will not tend to produce high rankings. Keyword phrases can be better tailored to your business. Also, since phrase searches produce fewer results, people are more likely to search on them. It is also a good idea to produce a list of keyword phrases for every page of your site. If you must include difficult to spell words, it is a good idea to include some common misspellings of these words as well.

The title is just as important, if not more important, than your keywords. Most search engines place the highest level of importance on the words found in the title when calculating the ranking. You should place your most important keyword phrases first in your title, as some search engines limit the number of characters you can use. Make your title a readable sentence, as this is the first text that will appear for your listing on the results page. One thing you should avoid doing is simply listing keywords. This could be regarded by the search engine as keyword spamming and may lower your search ranking, or even get your listing removed from the site. As with keywords, it is a good idea to give each page a unique title.

In your description you should once again make use of your best keyword phrases. In this case, you can use more of them, since search engines will give you typically around 1024 characters for the description, while they will give you only around 50 to 80 for the title. Again, place your keywords as close to the beginning of your description as makes sense.

In the text of your site you should make use of, yes, you've guessed it, your keyword phrases. Also include any text you have used in other tags, such as meta tags, alt tags, and headings. Having a lot of content helps as well. A minimum of 200 words per page is recommended. Having many pages of content also increases your rankings.

Having many other sites link to you is another good way to increase your search rankings. Both the links themselves and the increase in traffic which results will help. Also, having bloggers link to your site is a good idea.

Although these practices will boost your rankings, there are certain design elements that can interfere with your search rankings. These include frames, dynamic URLs, Flash, using image maps for navigation, and using javascripts for navigation. Also, there are certain practices that search engines regard as spamming, and these practices will get you permanently removed from the site. These include using keywords in your meta tags that do not relate to the content of your page, using multiple instances of the same tag, and listing keywords in the text of your site.

This is just a brief introduction to search engine optimization. One book available on this topic is Search Engine Visibility by Shari Thurow. Software packages that can assist you with SEO tasks include Bruce Clay's SEOToolSet and Web CEO's Web CEO. If you prefer to have someone else do your SEO for you, Marinerblue is ready to help you for free with your .ws domain.

About The Author

Matt Canham Copywriter and Internet Marketer http://www.ws-domains.marinerblue.com

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This software tool creates a blueprint of how the top 10 got there so you can get to the top of the search engine rankings. http://www.QuikSystems.com/seo/top.htm

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Basics of Search Engine Optimization (SEO) by Biana Babinsky

Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.

Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month.

Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

About The Author

Biana Babinsky shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report. Learn more about the report at http://avocadoconsulting.com/rlinks/zseo.

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Do you use Wordtracker to research and find keyword phrases to promote your web site? Learn to easily find niche phrases within the Wordtracker database. Discover the best related keywords and phrases in a short period of time. http://www.QuikSystems.com/adsense/wtm.htm

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Overview of SEO by Bobbie Grennier

Search Engine Ranking - Optimization Strategy

Think of the Internet as the biggest library-like source of information in human history, with one major difference from a actual library. The Internet is not organized, nor is all the information out there credible. This is where search engines come into play and why SEO services, SEO ranking and SEO optimization strategies are so important to real businesses who provide real information, services and products.

Why You Need Good Search Engine Ranking and Optimization Strategy

We call it being in the Top 10 of a search engine. It means your web site is listed on the front page, in the first 10 results, of any given search engine listing for your keywords ... and that's referred to as a Natural Listing or Natural Results.

In reality, your web site coming up in the top 10 of any search engine is anything but natural. Appearing in the top 10 for your business's keywords will bring in potential customers to your web site just as effectively as the businesses that pay for the Google Ads and Yahoo Ads, but it's more cost effective to you because you didn't have to pay $3-$20 per click like they did ... and remember, clicks don't mean sales, it just means someone clicked onto their web site. Also, I'm not inflating those prices ... if you want to compete with the big boys at the top of the keyword list on Google, that's what it's going to cost you. Suddenly optimizing your web site has much more importance to you doesn't it?

Search engine ranking and optimization is a highly specialized field of Internet study combined with the ability to write decently. Search engine users are what we call a targeted audience because they come looking for your business and usually want to buy what you sell. You don't need to do anything, but provide them a clean web site that nicely displays your products, and close the sale (but that's another article).

Internet Users and Search Engine Search Listings

Every web business needs a web site marketing plan with a solid search engine ranking and optimization strategy. The Georgia Institute of Technology says more than 85% of all Internet users find new web sites through search engine search listings. Data shows that search engine listings are the number one way to generate traffic to a web site.

Search Engine Ranking and Optimization Services

Think about it ... when you got your very first computer, hooked it up and wanted to go out onto the world wide web ... didn't you ask yourself, How do I find web sites? Then you discovered what a search engine was and from there, you relied on the search engines to give you keyword results and that's where you played on the Internet.

That's what millions of users do everyday. These are people who are not tech savvy like you and me. They use search engines as a way of sifting through the myriad of web sites out there, narrowing their search and focusing them on the top 10 results. The goal of any SEO company is to get your web site to rank in the top 10 for your set of keywords, bringing you the people who are searching for the goods and services you provide.

Good Search Engine Ranking and Optimization Strategy

SEO services involve knowledge of SEO optimization, web site planning, SEO experience and having the right SEO tools, but most of all it requires patience because getting your web site into one of those top positions on the search engine results pages (SERP) takes an average of 1-3 months. Any SEO company will need to tweak your web site and it's content, and then wait for the search engines to make their changes. The goal is to achieve and maintain true search engine optimization and placement for your web site.

By hiring an SEO company like us, to handle your search engine optimization you will see results. A good SEO company will bring you good search engine placement, and any business that can get the targeted traffic should also get the conversion necessary to drive profits up if the web site is able to close the sale.

Your web site content should both drive SEO optimized traffic to your web site and help close the sale. A good SEO Copywriter can help with both!

Search Engine Ranking and Optimization for Good ROI

ROI is the return on investment. You need to compare your ROI for the costs of placing pay per click ads (PPC) with Google and Yahoo vs. the cost of optimizing your web site to get a natural ranking.

How competitive is your market? If it's highly competitive, like the Finance market is, then you're most likely going to need to do both to make it in that business online. This is where our SEO experience can be invaluable to you and the success of your online business.

Forrester Research reported that Over 80 percent of all Internet users reach sites through search engines. Translated, that means if your web site isn't attracting 80 percent of its visitors from search engines, you're losing out on a lot of free traffic.

A study from the NPD Group found that search engine listings are far more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating, and conversion of traffic to sales.

In unaided recall, search listings outperformed banners and buttons by three to one. More than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads. The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads. You do the math! Search Engine Optimization is clearly linked to a better ROI for your business.

Based on our own internal calculations, the current cost of getting customers through a good SEO optimization strategy is less than half of the cost of pay-per-click services such as Yahoo's Overture or Google's AdWords.

We also know that organic or natural traffic, that comes to your web site from natural search engine ranking, converts better than traffic delivered via pay-per-click search... because the traffic is better targeted! Not all, but most people don't want to click on the Ads and prefer to click on the organic links instead.

Search Engine Ranking and Optimization

Search engine ranking and SEO optimization is cost effective and should be a high priority. While the search engine ranking and SEO optimization process is complex and time consuming, it is very do-able if you know what you're doing. That's why you may want to hire an SEO writer.

SEO optimization is not only about working your web pages to match the ever changing search engine algorithms of all the major search engines, but it's also about trying to out-rank your competitors.

If you are new to SEO optimization and want to learn more, Wild Wolf SEO Copywriters and Wild Wolf Webmasters both have a lot of tutorials and articles regarding SEO.

About The Author

Bobbie Grennier is an SEO copywriter and freelance writer at www.SEO-Writing.com and teaches herbalism at http://Herbal-College.com. Visit her web sites www.wild-wolf.com or www.wildwolf.ws for more SEO information and http://seo-writing.com/free-reprint-articles/ for FREE reprint articles. Visit her Webmaster Blog at http://webmaster.typepad.com. webmaster@wildwolf.ws

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SEO by Mary Ann Wells

As anyone in the SEO business will tell you, the number of quality links pointing to your site can improve the overall ranking of your site. This does not mean that you should submit your site to every directory you can find and, in fact, submitting your site to some directories won’t do you any good at all and could even cause your site to drop in ranking. Let’s explore the types of directories available and which ones you should consider submitting to.

Free-For-All

While the concept of free may sound enticing, many of these “Free-For-All” directories may be considered nothing more than link farms by some search engines and might hurt your site’s rankings if you rely on a lot of these for listings. On top of that, they are not likely to bring you any significant or targeted traffic. This does not mean that all directories that accept free listing are “free-for-all” directories. You should visit the directory site and determine if the links at this directory are quality links. Are you allowed to submit your site to the proper category? Are you allowed a brief description of your site?

If the directory has a category for the services or goods that you are offering and allows you a brief description of your site, I would suggest you submit to it IF your listing will be search-engine-friendly.

What is a search-engine-friendly listing?

This is a static link that goes back to your site. For example: www.mydomain.com is a static link while www.thisdirectory.com?id=123 CatID=456 is a dynamic link. When there is a “?” in the URL this is a redirected link and will not count as a direct link to your site by the search engines. Now, by design all directories use a database to store your listing information and rely on programming to call up that listing. This is where the redirected URL comes from: the id is the record number of your listing. The dynamic URL allows the directory owner to track the traffic you receive from this listing. However, most directories can and should also include in your listing a direct hyperlink to your site. Sometimes the direct link will be the title of your listing, sometimes it might be separate within the listing.

If the directory does not have a static link to your site, there’s no point in listing your site unless the directory is specific to the audience you wish to address. An example of a directory to have your site included in despite the lack of a static link might be an online directory supplied by a business association that you belong to or a trade magazine buyer’s guide assuming the trade magazine applies to your audience.

Some of the highest quality links require monetary input, however. Associations usually require membership to list your site, trade publications generally only list advertisers. Many popular online directories also want you to subscribe to their advertising programs and your ranking position within those directories is usually based on the amount of advertising dollars spent. While they may say you can list your site for free, the truth is that your site will probably never see the light of day in ranking position at that directory if you don’t purchase their advertising package.

While it is getting more difficult to find quality directories that provide a static link to your site without a listing fee or that require only a small listing fee, there are some available. If you offer industrial goods and services, you’ll want to list your site at http://www.industry2industry.com. For a more complete list of other search-engine-friendly directories accepting free or minimal fees, visit http://info.vilesilencer.com.

About The Author

Mary Ann Wells is a partner of Web-Kare, LLP (www.web-kare.com), an Internet marketing firm that specializes in designing and promoting industrial web sites. View their website at: www.industry2industry.com maryann@web-kare.com

SEO – Does it work? by Mark Nenadic

When someone enters the search terms into Google, Yahoo or MSN and press enter, they will have pages of results return. Pages that have been search engine optimized (SEO) and earned their page rankings. Inevitably, the end user skips the banner ads and sponsored results. SEO pages deliver not because they have paid the search engine to premier their results but because the work invested in the pages shows up in the ranking system.

In the world of SEO, individually owned businesses can compete with corporate giants. The playing field is still not completely level, because in contrast to those large corporate entities that can dominate in a local retail market – it is the individual small business that can create a stronger foothold with their niche focus.

SEO counts on the natural search function versus the sites that pay for the number of hits they get. Natural searching is organic because as stated above, the results are more real to what the visitor is looking for. The difference for the visitor is much like watching a paid advertisement on television and talking to a friend who used the product. Chances are greater that a person will be more influenced by their friend’s experiences than they will by the paid advertisement.

In the world where marketing dollars number into the billions, it is not surprising that the average consumer whether in ‘real’ or ‘virtual’ marketplaces is less swayed by the ‘advertisement’ than they are by the ‘experience.’ As the search engine visitor scans the results to their search terms, they’ll be looking at the links and descriptions as much as they will on the highlighted terms.

A person entering a search for ‘do it yourself grout’ is likely to get hits like Home Depot, Lowe’s and even Sears. There may be paid advertisements for book links on doing it yourself from the larger book chains. There may even be an advertisement for Do It Yourself television shows featuring names like Bob Vila. But if all the person is looking for is some quick instructions on how to use grout, they are highly unlikely to click those links. They will be looking for the more organically returned results that feature step-by-step instructions and more.

Upcoming changes in the Internet market may also influence the effect that SEO companies have on search engines and individual websites. Yahoo, for example, has a new SiteMatch program that will be mixing both organic and sponsored results. The FTC (Federal Trade Commission) is taking an interest in the process. Paid fees are not supposed to affect rankings. That is why sponsored sites are listed as such. Yet, the very nature of sponsoring puts those websites up on the top part of the page.

Internet visitors are savvy, however and with the scrutiny being put on search engines by the FTC and other marketplace outlets, education in SEO and how it affects a web page’s ranking is going to become a must know for all Internet consumers and visitors. Some search engines are removing their sponsored results altogether or separating them to allow visitors to choose what type they want to see. AskJeeves.com is one that announced it was impossible to present sponsored and organic results together in an unbiased format. The end users don’t want to see results from the company that pays the most money to get their advertising out there. They want to see the results that most closely match what they are looking for.

In a world of organic search engines, SEO is king. By using SEO web design and professional web designers, a web site can achieve higher page rankings and visitor traffic by being exactly what it is. A hardware store shouldn’t pay to be listed on the same page as a lingerie search. They certainly wouldn’t be hanging it in their own retail stores.

By the same token, search engine visitors have a right to expect that the results they get are real. That the pages they are going to follow links to will have the information or related information to their search terms. When SEO is done right, promoting the click through links and SEO copywriting supporting the information already presented, then everyone wins. In a world of organic search engines, SEO DOES work.

About The Author

Mark Nenadic is the director and face behind FifteenDegrees-North http://www.15dn.com, where you will find articles and resources to help with SEO, marketing and Web design.

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Does SEO Marketing Really Work? by Glenn Ford

SEO Marketing or Search Engine Optimization not only works but in fact is highly effective and has been responsible for transforming many unknown web sites into popular destinations on the World Wide Web today. To date no other online marketing tools or methods have proved to be anywhere near as effective as SEO marketing techniques. This is hardly surprising when a vast majority of the traffic that visits web sites is still coming from search engines. SEO marketing is centered on search engines and focuses on optimizing search engine rankings. In recent times the main search engines have been constantly changing and modifying their rules and at times, this has caused great panic amongst many web masters. In some instances changes introduced by leading search engines have caused their ranks to slip to oblivion thus wiping out their daily traffic instantly. This has been distressing more so because web masters quite often spend a lot of time and money on SEO marketing to get their web sites to climb the ranks in search engines. This is one of the reasons why one should be very careful when appointing somebody to work on their SEO marketing. There are many techniques which bring quick results but are definitely not in the long term interests of the web site and its' owner. People need to understand that the aim of the search engines is to ensure that the search results their users get are as complete and accurate as possible, in terms of the keywords used. So what are these methods? To name a few:

Blogs with RSS feeds * Article Writing and Distribution * Link Building Services * Press Releases * Content Page Exchange and Buyouts * Directory Submission Services All of these and more are proven SEO marketing techniques and how an SEO firm implements some of these, such as link building, can be the difference between high success and mediocre results. Therefore any SEO marketing decisions made with the end user in mind is bound to help a site enjoy long term benefits and traffic, irrespective of what changes search engines make. This is the sort of SEO marketing that will continue to work for the web site in question for a long time to come.

About The Author

Glenn Ford is a professional SEO expert and provides SEO Services thru http://www.seo-gurus.net/. ford_article@comcast.net 5 Methods For Self-SEO - If You Have The Time by Conrad Sear

So you want to Search Engine Optimize (SEO) your website.

Well, despite what you may hear it's easy & fun.

The caveat is time. In such a "fast food" "I want it now" mode, the web gives us just that. So why does SEO take TIME? The answer is the millions of others out there fighting for the top spots has created a niche industry by the search engines. They want to thwart the unethical scammers out there. So, we have to follow their requirements so that millions can see my website. Sure you can pay to be in the very first position. But that costs money. Capitalism at is finest.

The early days are long gone. Laws are in place now. Laws made by Google, Yahoo, MSN, etc.

So the simple advice is, know the laws. Ignorance will not get your site seen by anyone but you.

Follow the slow steady path and you'll be richer for it.

5 sure methods:

1. You’re reading it now. ARTICLES! Write articles about your field of interest. Relate it to your website. Send these articles across the Internet. Content is KING.

2. Content. You must add some relevant content to your site. It keeps the search engines and people coming back for more.

3. Links. Links are not a dead art form. Links from other sites will always help you. They help bring people to your site and help search engines see that you are popular. However, find related industry linkage. It is highly sought by Google. When linking find high ranked sites willing to add your link. Try not to buy if you can help it. If you must, okay. But this is the only quick fix I recommend.

4. Another domain. Set up another domain with lots and lots of content and links. Keep them and info related to your main site. Add your main site links. There, you've created your own network!

5. Patience. You don't get to the top overnight unless you pay. Submit (manually) to as many search engines and directories as possible. Do this every 30 days.

So, this works. Caveat: Do you have the time? Expect 30-40 days until your is in the top 5-10 pages.

Have patience and good luck.

About The Author

Conrad Sear has been a web developer for 14 years. He now manages a startup SEO company called http://TrafficXTC.com. Their growing list of clients are all making to the top with his guidance.

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What You Need To Know About SEO Web Design by Glenn Ford

SEO web design usually helps a site to maximize on traffic from search engine queries.

As the name suggests this is web design with SEO (search engine optimization) very much in mind. It is possible to get involved in numerous SEO activities without paying attention to web design and end up in a situation where your efforts are not as effective.

SEO Web Design Will Impact On The Duration Visitors Spend On The Site

The duration that a visitor will take at your site is critical and will usually have a very high impact on the revenue and success of your web site. SEO web design will usually have a high impact on this. The longer a visitor stays at your site, the higher the chances of them impacting on your revenue by either purchasing something or clicking on one of your PPC ads displayed on your site.

Once the SEO activity has gotten a prospect to your site, the quality of your web design will decide how long they spend and also whether they will ever return again. Good SEO web design means that your site will load swiftly on your visitor's browsers. Good SEO web design will also ensure that your site is easy to navigate and finding stuff will be extremely easy.

SEO Web Design Ensures Repeat Visits

A very important part of any SEO campaign is maximizing on the number of repeat visits to a site. This is very important in ensuring that one sustains the high and increased numbers of visitors that they get from SEO activities. Your SEO design should ensure that each visit is such a pleasure that your visitors are much more likely to come back. In addition your SEO web design should also include a system or method of capturing email addresses of as many of your visitors as possible so that you can send them follow-up emails later t remind them about your existence and get them to return again and again. All this should be done and executed as creatively as possible.

There is little doubt that good SEO web design is critical to the success of any site.

About The Author

Glenn Ford is a professional SEO expert and provides SEO Services thru http://www.seo-gurus.net/. ford_article@comcast.net

SEO To Become A Dinner Party Topic by Glenn Murray

Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world's leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

While the home page and Desktop Search will be an undeniable boost to Google's share of the Search market, and maybe even a threat to Microsoft's desktop dominance, it's the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.

Currently a specialist 'industry tool' used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that's a little optimistic... Perhaps they're more likely to become part of the vocab of the computer savvy mainstream.)

So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:

1) Business decision makers will finally 'get' SEO

Although not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It's very simple (in that it's just a mark out of ten) and measurable, and it's just THERE; you don't have to go out of your way to see the PageRank of a site. It's exactly what decision makers need to get their collective heads around SEO. They don't have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.

2) Business will become aware of the importance of PageRank

While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of every website they visit. And in the process, they'll become painfully aware of what their own PageRank says about their company.

3) Business will be more Search-proactive

Once decision makers realize that a bad PageRank is bad for business, they'll be more likely to be proactive about their search engine ranking.

4) More businesses will dedicate a budget to Search

PageRank will become just a part of 'doing business'. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs will no longer be considered witch-doctors. This will make decision makers far more comfortable dedicating a budget to Search (especially as they now have something measurable to grab a hold of - see point 1 above).

Conclusion

It appears that Google has once again made a very astute business decision. For better or worse, they've improved their position in Search and made significant inroads into the desktop software market. Will they threaten Microsoft's desktop dominance? We'll have to wait 'n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google may not be everyone's favorite search engine, but if they bring PageRank into the mainstream, the Search industry will finally attract the percentage of corporate advertising spend it deserves.

(See http://australianit.news.com.au/articles/0,7204,18080942%5E15306%5E%5Enbv%5E,00.html for further details of the Dell-Google agreement.)

About The Author

Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.

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The SEO Benefits Of Link Building by Peter Velikanov

If you are a Webmaster looking to break in on the benefits derived from link building then you are not alone. Thousands of webmasters just like you, each day, are attempting to establish a strong link building net for myriad reasons. Why? What is it about link building that has got webmasters scouring the Internet looking for a way to establish links with other, similar websites? The reasons and vast benefits of link building are described below:

• More Traffic to Your Website:

First, the biggest benefit from link building is, of course, an increase in your website traffic. When you agree to post a reciprocal link for another website with a similar theme, you will find that both you and the other websites benefit from the transaction. For instance, if visitors stop into the website you link with and are looking for websites with a similar theme, the reciprocal link provided by the website you are linking with can bring traffic into your website. Clearly, the more links you have with various websites the better as it gets your website out there and noticed. In fact, you will find that as long as other websites exist you can benefit from reciprocal linking and traffic will be directed to your site from the links you have established.

• A Higher Search Engine Ranking for Your Website:

Search engines determine the popularity of your site based on a number of factors, including how many links are directed to your website. The more links pointing to your website on the web, the higher your search engine ranking is. Thus, it really pays to establish a link building system in which you can create reciprocal links to other websites that share commonalities with your website as, not only do you improve your website traffic, but you also improve your search engine ranking.

• An Increase in the Informative Nature of Your Website

If you are creating a website that you want to be informative for viewers, then you will definitely want to add links to your site. Adding links to your site suggests your familiarity with the other websites on the Internet that address the same topics as you do. Plus, for those individuals that are interested in your website and don’t know where to look for similar websites, you afford them the convenience of easily finding such sites—a convenience that the visitor is sure to remember.

• Linking Increases the Credibility of Your Website

If you apply and successfully place reciprocal links to other websites, the credibility of your site immediately increases. Why? Due to the fact that other, reputable websites are linking to you, your site’s credibility increases because visitors realize that other webmasters deem you a credible source on the Internet. Finally, credibility goes a long way in many Internet communities—people will begin to revere you as an expert and you will be able to reap the rewards afforded to you through your increased popularity and web traffic.

• Establish Connections within the Internet Community

By engaging in link building, you can increase the number of people you reach. Link building, in and of itself, is a form of free advertising—for every link you establish; you establish the possibility of reaching a new web audience. In essence, the more people you reach, the more traffic you are able to draw to your website. Plus, while you are meeting new people with similar interests, you can become a serious member of the Internet community. Finally, in becoming a member of the Internet community, you will also increase your credibility.

• Suggest an Affiliation with other Websites

Even if you are not affiliated with a website, if such websites decide to link to you, you have created the suggestion that you are affiliated with such sites. Visitors will find that credible websites have supplied links to your website and they will believe that you have some kind of affiliation with the site linking to you—an illusion yes, but a powerful one indeed—one that increases your credibility on the Internet, as well as your ability to be recognized.

Submitting a site to relevant directories can help you get that link building campaign underway. There is no time like the present to get your link campaign started—the sooner you start establishing links from other sites, the sooner you can reap all the benefits from link building.

About The Author

Peter Velikanov writes about Internet Web Directories http://www.TextlinksNow.com. SEO Tips: Link Building by Will Spencer

This article is a follow-up to an article I wrote about On-Page Optimization (http://www.internet-search-engines-faq.com/seo-articles/seo-tips-on-page-optimization.shtml). On-Page optimization enables each of your web pages to make the most out of the mojo that they have -- but you need inbound links (http://www.internet-search-engines-faq.com/ibl-obl.shtml) to create that mojo in the first place.

I use the term "mojo" as a generic descriptor for the importance given to a web page or a web site based upon inbound links. Similar terms include page rank, site rank, trust rank, and authority. Those terms tend to carry too much linguistic baggage, so I use the term "mojo" for simplicity unless another term is specifically required.

Mojo is created by getting inbound links to your web site and to your web pages.

Getting inbound links is one of the most important, and time consuming, tasks involved in SEO.

Here are a few tips to generate inbound links. Each of these tips are appropriate for some web sites, but none are appropriate for all web sites. Select the link building strategies which are most appropriate for your specific web site.

Submit to Web Directories

Start with big slow directories like the Yahoo Directory and the DMOZ Open Directory Project, but don't stop there.

Search out the small directories which are dedicated to topics relevant to your web site.

For more suggestions on finding directories to submit to, read How can I find web directories? (http://www.internet-search-engines-faq.com/find-web-directories.shtml)

Reciprocal Linking

Write individual e-mails to specific webmasters whose web pages compliment your own and tell them that you would like to trade links with them.

Make sure to personalize each e-mail, or your e-mails will be quickly deleted as spam.

To achieve the best results from your e-mail, include the following in your initial e-mail:

Mention two positive items about their web site, so that they know that your e-mail is not a generic spam.
Include directions to the specific web page where you have added the link to their web site.
Mention the Page Rank (http://www.internet-search-engines-faq.com/pr-page-rank.shtml) of the page where you have added a link to their web site.

These web sites exist to help you search for reciprocal link partners in the same market niche' as your web site:

Find Link Partners * Link Partner Finder * Themes Reciprocal Link Finder

Write Articles for Other Web Sites

One method for getting inbound links is to write quality articles and submit them to other web sites for publication.

Each article should include a link back to your web site. These links are better than links from link pages, because there tend to be very few outbound links on the article page.

Write a brief article on some topic related to the topic of your web site. Do not write an article about your web site, but write an article that would be interesting to people who would also be interested in your web site.

Send this article to webmasters who maintain web sites on topics similar to the topic of your article. Explain to them that they can post your article for free on their web sites, in return for a link to your web site.

To find web sites to submit articles for publication, visit Where can I submit an article for publication? (http://www.internet-search-engines-faq.com/submit-article.shtml)

Create and Submit Press Releases

Write press releases about your web site and submit them to press release distribution services.

To find places to submit press releases for publication, visit Where can I submit my press release?

Join a Reciprocal Link Program

Reciprocal linking programs exist to help webmasters share links with similar web sites.

Some of the reciprocal link programs are:

Link Market * Info Wizards * LinkExchanged * Link Partners * Links-Pal * Linkateer * Webmaster Link Exchange * GoTop Link Exchange ($19.95 fee to join) * LinkLeads * Link Traders * LinkExchangeIt * SiteSell * 123ExchangeLinks * Ads4Links * Spocka * Links For You

If you have a blog, try blogLinker, the automatic link swapper for blogs.

These link networks can generate a lot of e-mail. You will probably want to create a new e-mail account just for these networks.

Join the DigitalPoint Ad Network

The DigitalPoint Coop Advertising Network enables you to automatically trade links with thousands of web sites across the Internet.

Join a Reciprocal Linking Forum

Several web forums exist for the purpose of sharing and trading reciprocal links. These linking forums include:

LinkRequests Link Trade Forum

Start a Reciprocal Linking Program on Your Web Site

You can also setup a reciprocal linking program on your own web site. For more information on setting up a reciprocal linking program on your site, read How can I add a reciprocal link manager to my web site?

Start or Join a Web Ring

You can use an existing web ring service such as WebRing, or you can create your own web ring using the PHP-Ring webring script.

Join or Create a Top Site List

Search for top site lists which are relevant to your web site.

Add yourself to the existing lists. If no relevant top site lists exist, create one.

Provide a Useful Service

Create dynamic content on your web site which other web masters can include on their web sites by linking to it.

Every webmaster who uses your content automatically adds a link to your site.

Firearm News (http://www.firearmnews.com/news/) is an excellent example of this. If you add a small bit of JavaScript to your web page, your users will receive up-to-date news on firearms.

Of course, you will also have to contact other webmasters to let them know about your service -- perhaps even with a press release.

Buy Links

If all else fails, you can always buy links to your web site.

About The Author

Will Spencer is the webmaster of The Internet Search Engines FAQ (http://www.internet-search-engines-faq.com/), SAN Security (http://www.sansecurity.com), and Enterprise Storage Management (http://www.enterprisestoragemanagement.com).

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Inbound Links To Your Website For SEO by Deepak Dutta

Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:

It helps to get your site listed in the search engine.
It helps to boost your position in the search engine.
It helps to build small streams of traffic to your site.

Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.

Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).

Some will simply point you to sites which do use link swaps and who are interested in hearing from you.

Some will also check that the link to your site remains in place, and email you if it disappears. It's then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.

But there is one thing they do not do, and which you need to watch for:

How would a visitor to the other site find the link back to your site?

Because you can be sure that if a human visitor cannot find it, then it's unlikely that a search engine will.

Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew's. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.

What did he find?

No links to the "link directory".
No link to a "related sites" page.
No link to a "resources" page.

It seemed that the link directory on that other site was not linked from the home page of that site.

The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew's site useless - it's like that link doesn't even exist.

So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.

About The Author

Dr. Deepak Dutta is the creator of SemanticBay.com - an interactive social network website based on user shared text and picture contents on any topics. Website creators, publishers, and maintainers can promote their websites at SemanticBay.com using website articles. Users can join for free, invite friends, maintain buddy lists, rate contents, comment on contents and earn points.

SEO Outbound Link Relevance by Joel Walsh

You know search engines evaluate a site based primarily on the links going to it (inbound links). The Page Rank of the sites on which the inbound links are located, and the anchor text of the links, matter a lot. But if you're like most webmasters, you don't appreciate the value of outbound links.

Outbound Link Relevance & Anchor Text

The clearest way that outbound links can affect SEO is through their anchor text. Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking. Anchor text of inbound links is arguably the most important factor in search engine rankings for particular keywords. For instance, if "fuzzy keyword" is in the anchor text of a link to a webpage, that webpage may well appear in SERPs for "fuzzy keyword" even if neither the word "fuzzy" nor "keyword" appears anywhere on your site.

Outbound links' anchor text works the same way, though it is slightly less powerful. If you have a particular keyword in the anchor text of a link on a webpage, that webpage will likely show up in search engine results--even if it appears nowhere else on the page, and even if there are no inbound links with that anchor text.

Don't believe me? Look at your web traffic logs. Check out the search engine traffic to specific pages. You'll likely see plenty of instances of the page getting traffic for search strings that appear nowhere else on the page but in the anchor text of outbound links.

One example from a site I own is on endometrialcancer.org, a project devoted to providing information about a disease. There are separate pages for symptoms, diagnosis, prognosis, and other aspects of the disease. Strikingly, one page I rank highly for another page's target keyword, if it links to the other page with the target keyword in its anchor text. For instance, the "diagnosis" page may outrank the "symptoms" page for the keyword "endometrial cancer symptoms," merely because the "diagnosis" page has that keyword in the anchor text of its link to the symptoms page.

How to shoot yourself in the foot with outbound link anchor text relevance:

There are four main ways to shoot yourself in the foot by mishandling outbound links' anchor text:

1. Don't include relevant outbound links on the webpage. There are many sites nearly all of whose pages have no outbound links but a standard navigation bar, and perhaps a link to the site's web designer, host, or CMS maker. What exactly is a search engine algorithm supposed to make of a webpage if the only outbound links it has have anchor text such as "about us," "contact," "privacy," "site map," "Design by TechGnome," and "This site powered by Mambo Open CMS"?

2. Don't include off-site outbound links on the webpage. Think about it for a moment: what is the one thing a truly informative webpage would have to have, besides content? Links to other sites! If a page has no outbound links to other sites, there is a good chance the page is a dead end, or worse, a billboard. At the very least, include at least one intra-site link that isn't part of the standard site navigation.

3. Include irrelevant links. I have a client site that sells computer equipment. After paying me all the money for my services largely in hopes of getting more search engine traffic, they decide to sell irrelevant links on the homepage, for a fraction of what they paid me. If you were a search engine algorithm, what would you make of a site that had "computer equipment" in the page title, headings, and inbound link anchor text--but had two outbound links with "Costa Rican beach resort" and "Low-cost mortgages" in the anchor text? If I were the algorithm, I'd get a little confused, and play it safe by ranking the site for none of those keywords. After all, there are plenty of sites that make a less ambiguous case for their relevance for any of those keywords.

4. Include relevant outbound links, but forget the anchor text. If you are linking to a relevant webpage, whether on-site or off-site, by all means, use your page's target keyword in the anchor text! Now is not the time to get lazy and use the URL as the anchor text. You are doing the right thing by linking to a relevant webpage. Make sure you get credit for your good deed!

After all, they call it the web because the links go both in and out, tying sites together like nodes of spider silk. If links were only meant to flow one way, they'd just call it the chain. Don't chain your website down. Start sharing the links.

About The Author

Joel Walsh writes prolifically on articles on SEO: http://www.UpMarketSEO.com

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How To Know Which SEO Software Tool Suits Your Search Engine Optimization Needs? by Andy Jones

Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the Internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?

The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.

No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they?

SEO is primarily divided into two parts.

• On page optimization • Off page optimization

On page optimization

On page optimization involves:

• Title Tags • Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description. • Alt-Image tags • H1, H2 tags • High keyword density • Quality content • Ease of navigation • Internal Linking and more…..

Off page optimization

Off page optimization involves:

• Link Building to improve Link popularity • Reciprocal Linking – Two way links • Non-reciprocal linking – In-bound links • Use of keyword rich anchor text in linking text • Improving Google page rank • PPC advertisements • Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

• Not a one time seller without any future upgrades • A website with good technical support • A website with a proven track record • A website with a forum with quality user feedback • Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.

Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html

Another way of getting traffic to the website is thru PPC (i.e., Pay Per Click). There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.

There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.

Wishing you all success in your website’s search engine optimization.

About The Author

Andy Jones -Media Relations, SEO Softwares http://www.seo-softwares.com Ezine articles expert author Copyright ©2006 SEO Softwares, All rights reserved. Free reprint rights with proper credit to the author.

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SEO Tips: On-Page Optimization by Will Spencer

On-page optimization is often forgotten these days, as we focus more and more of our time in getting inbound links with targeted anchor text. On-page optimization, however, is something you can do quickly to give yourself an extra boost in the (www.internet-search-engines-faq.com/serps.shtml). These tips will help you to optimize your web pages to make the most out of your inbound the (www.internet-search-engines-faq.com/ibl-obl.shtml).

One Page - One Target

Each page should be optimized for only one search term. If you are targeting two search terms, make pages for each term. If your search term has a synonym, make separate pages for each synonym. For example, if you are targeting "drywall" and "sheetrock", make separate pages to target each term.

One Target - Two Pages

The preceding tip only tells half of the story. You don't actually want to be #1 in the SERPS for each of your search terms -- you want to be #1 and #2. Google and some other search engines will display two listings from a web site together if both are relevant to the users search. Therefore, for each of your important keywords, you want to build two web pages which are both optimized for that search.

The URL

Search engines tend to rank pages well when the URL contains the search term. If your page is about drywall, call your page drywall.html, not page-1.html. If your content management system (CMS) uses auto generated URL's, use 301 Redirects to turn those URL's into highly optimized URL's.

Use Hyphens, not Underscores

Google and most other search engines treat hyphens as spaces, but do not treat underscores as spaces. If your URL is clint-eastwood.html, your page will rank well if someone searches for "clint eastwood". If your URL is clint_eastwood.html, your page will rank well if someone searches for "clint_eastwood". Which do you think is searched for more often, "clint eastwood" or "clint_eastwood"?

Optimize the Page Title

The page title should contain the keywords for which you are optimizing, and little or nothing else. Many sites prepend the site name to every page title, like this: Smith Drywall -- Sheetrock Delivery. A more optimized title would simply look like this: Sheetrock Delivery. Leave the company name for the title of the main page of your web site.

Optimize the Description Tag

Not many search engines utilize the description tag anymore, but it's best to set it properly just in case.

Optimize the Keywords Tag

Even fewer search engines utilize the keywords tag, but it's best to set it properly just in case.

Use Headings

Use the , , and heading tags to define your important content sections, and put your keywords at least once in each heading style. Use CSS to set the fonts and sizes of the h-tags to something pleasing to your visitors.

Add a Linked Image with ALT Text

Use an image of your page with a filename which contains your chosen keywords, such as drywall-delivery.jpg. The ALT text for this image should include the keywords for which you are optimizing. Google is sneaky, in that it only counts the ALT text on linked images. We're sneakier, so we link the image to the page upon which it is displayed.

Validate the HTML

Use the W3C HTML validator to validate the HTML of your page. Very few HTML errors will cause a web page not to rank well in the SERPS, but you don't want your page to be that page. In addition, validating the HTML will help to ensure that your page will look reasonably well in the wide variety of web browsers used on the Internet.

Keep Your Body Text Readable

Use your keywords in the body text, but keep your body text readable. Don't drywall stuff drywall your drywall keywords drywall into your drywall text until it is unreadable by humans.

Make Reasonably Sized Pages

The search engines seem to prefer pages which have at least 500 words of text. Give your visitors something to read!

Summary